What Niche Marketing is Not
Jun 8, 2009 Affiliate Marketing, Editors Comments, Internet Marketing, Marketing and Advertising, Online Business
Niche marketing is not about trying to sell your product or
service to the world at large. As a small businessperson,
you couldn’t afford that kind of multi-million dollar
advertising budget. It isn’t possible. You can, however,
with only a computer, an Internet connection and a good
idea sell to a smaller audience using niche marketing.
Niche marketing is not about trying to compete.
Competition is taken out of the equation when you do
niche marketing. You aren’t out there in the world lined
up beside or behind a million other people who are selling
the same thing you are selling. You are selling to a specific
audience that you have created for yourself with your
opt-in email list.
Niche marketing is not about selling to different people
every day of the week. Once you have your list built,
you can sell to the same people time and time again.
By taking as much time as you need and putting forth enough
effort to get to know the people who make up your list of
buyers you can continue to sell to them.
Niche marketing is not about focusing on the big picture.
It is about focusing on the small picture and the smaller
the better. Narrowing your niche down to a very specific part
of a larger market assures you of gaining a fair market share
of that small part. The world is a big place and there are
billions of people. You only need an infinitesimal portion of
the population to have a huge list of potential buyers of
your products or services.
Niche marketing is not about seeing only the impossibilities.
Niche marketing is only about looking closely at the possibilities.
Small possibilities converted to sales can equal big profits.
Thanks For Your Time and Come Back Soon!
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Willard
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Tags: Audience, Big Picture, Billions, Budget, Businessperson, Email List, Email Marketing, Huge List, Internet Connection, Market Share, Niche Marketing, Population, Possibilities, Profits, Services Marketing, Thanks For Your Time, Willard
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