Google, being the undisputable leader in search engines from
then until now, is placing a high importance on the quality
and relevancy of its search engines. Most especially now
that the company is public property. In order to keep the
shareholders and users of its engines happy the quality of
the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense
and other forms of advertisements, whether intentionally or
unintentionally, will result in a severe penalty may get you
banned and even have your account terminated. Nothing like a
good action taken to keep wrongdoers from doing the same
things over again.
So for those who are thinking of getting a career in Adsense
do not just think of the strategies you will be using to
generate more earnings. Consider some things first before
you actually get involved.
Hidden texts. Filling your advertisement page with texts to
small to read, has the same color as the background and
using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award that
is given to those who are hiding links.
Page cloaking. There is a common practice of using browser
or bot sniffers to serve the bots of a different page other
than the page your visitors will see. Loading a page with a
bot that a human user will never see is a definite no-no.
This is tricking them to click on something that you want
but they may not want to go to.
Multiple submissions. Submitting multiple copies of your
domain and pages is another thing to stay away from.
For example, trying to submit a URL of an Adsense as two
separate URL’s is the same as inviting trouble and even
termination. Likewise, this is a reason to avoid auto
submitters for those who are receiving submissions.
Better check first if your domain is submitted already an a
certain search engine before you try to submit to it again.
If you see it there, then move on. No point contemplating
whether to try and submit there again.
Link farms. Be wary of who and what are you linking your
Adsense to. The search engines know that you cannot control
your links in. But you can certainly control what you link
to. Link farming has always been a rotten apple in the eyes
of search engines, especially Google. That is reason enough
to try and avoid them. Having a link higher than 100 on a
single page will classify you as a link farm so try and not
to make them higher than that.
Page rank for sale. If you have been online for quite some
time, you will notice that there are some sites selling
their PR links or trading them with other sites. If you are
doing this, expect a ban anytime in the future. It is okay
to sell ads or gain the link. But doing it on direct
advertisement of your page rank is a way to get on search
engines bad side.
Doorways. This is similar to cloaking pages. The common
practice of a page loaded with choice keyword ads aimed
at redirecting visitors to another “user-friendly” page
is a big issue among search engines. There are many seo
firms offering this kind of services. Now that you know
what they actually are, try to avoid them at all costs.
Multiple domains having the same content. In case you are
not aware of it, search engines look at domains IP’s, registry
dates and many others. Having multiple domains having the
same exact content is not something you can hide from them.
The same goes with content multiplied many times on separate
pages, sub domains and forwarding multiple domains to the
same content.
Many of the above techniques apply to most search engines
and is not entirely for Google only. By having a mind set
that you are building your Adsense together with your pages
for the human users and not for bots, you can be assured of
the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and
getting your Adsense and site account terminated altogether.
Hope This Helps Someone
Thanks
Willard
http://WSMarketingNews.com
http://TemplatesForProfit.com
http://ForProfitEBooks.com
http://willardsolomon.com
http://WasEnterprises.com
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