Most webmasters know that Adsense generates a sizeable source
of additional advertising income. That is why most of them use
it to go after high paying keywords. They have with them the
lists that tells what the keywords are and have already used
various methods of identifying them. And yet, after putting
up these supposed-to-be high paying keywords into their pages,
the money they expected to come rolling in is not really coming
in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing.
But driving visitors to those pages is another matter and often
the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages,
you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your
website. After a visitor has landed on a certain page, they have
the tendency to click on another page that sounds interesting.
They get there because of the other links that appears on a page
that they initially landed on. This is site navigation. It is
all about enabling visitors to move about your site.
And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on
these links is what grabs a visitor’s attention and gets them to
click on one of the links that will take them to another page of
that website. Links that have *free’ or “download” are
oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to
your high paying pages. There are some websites that are
getting a lot of traffic from search engines, but have low
earnings. The trick is to try and use come cleverly labeled
links to get the visitors off that pages and navigate them to
the higher earning ones. This is one great way of turning real
cheap clicks to real dollars.
Before you begin testing if this same style will work for you
and you website, you need to have two things. Something to track
and compare and some high earning pages you want to funnel your
site traffic to. An option is to select a few of your frequently
visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors
viewing a particular page to try and click on the link that will
take them to your high earning pages. Come up with a catchy
description for that link. Come up with a catchy and unique
description for the link. Think of something that people do not
get to see everyday. That will trigger their curiosity enough
to try and see what that was all about.
You can also use graphics to grab your readers’ attention.
There is no limitation to what you can do to make your link
noticeable. If you are after the success of your site, you
will do everything it takes just to achieve that goal. Just be
creative. As far as many Adsense advertisers are concerned, there
are no written and unwritten laws to follow regarding what they
write. Just as long as you do not overstep the guidelines of
the search engines, then go for it.
Also remember that it is all about location, location and location.
Once the perfect attention grabbing description has been achieved,
you have to identify the perfect spot on your page to position
that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how
they are going about maximizing their site navigation.
“Hot pages” or “Most read” lists are very common and overly
used already. Get to know the ones that many websites are using
and do not try to imitate them.
Another way of doing it is to try and use different texts on
different pages. That way you will see the ones that work and
what does not. Try to mix things around also. Put links on top
and sometimes on the bottom too. This is how you go about testing
which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the
site navigation style that works best for your site.
Hope This Helps Your Adsense Revenue
Willard
http://WSMarketingNews.com
http://TemplatesForProfit.com
http://ForProfitEBooks.com
http://willardsolomon.com
http://WasEnterprises.com
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