Traffic Generation Course Part 5 Final Lesson
Lesson 5: Purchasing Traffic
There is a right way, and a wrong way to purchase traffic.
You can use a service that guarantees you traffic (wrong way)
or you can use a pay-per-click service (right way).
Whatever you do, don’t fall for those websites that promise to
deliver you thousands of hits in a twenty four hour period.
Let’s take a look at those services. First, you don’t know where
or how they are generating the traffic. In most cases, the
traffic is not targeted, meaning that it is possible that not a
single one of those thousands of visitors has any interest in
the topic of your niche. Finally, you can’t really be sure that
the traffic is ‘real.’
But, there is a way to purchase real, targeted traffic.
You can use Pay-Per-Click advertising, through a service such
as Google AdWords. When you purchase traffic using this method,
the traffic is targeted – and real. You don’t pay for a certain
number of traffic, you pay for each click, as the name,
pay-per-click, indicates. Fr.ee PPC advertising here.
Now, if you don’t know what you are doing, Pay-Per-Click can
be expensive, and ineffective. It is important that you make
sure that you write a targeted ad, first and foremost. It is
also essential that you select the right keywords, and that you
bid the right amount on those keywords.
Google AdWords really makes this very easy. You can type in your
main keyword, and they will give you a list of other related
keywords that apply as well. Next, when you set the amount you
are willing to pay, per click, for each keyword, you can use the
traffic analysis tools in Google AdWords to see where your ad
will be listed, based on what you are paying per click, and how
much traffic you can expect from it.
Raise your bid price until you see that you will be listed where
you want to be (preferably the first page of search results).
Again, PPC can be very expensive. Make sure that you know how
much you can afford to spend on these ads each week, divide it
by seven, and set a daily budget up in your AdWords account.
Also specify how you want those funds spread out through the day.
There are entire courses written on the topic of Google AdWords.
I advise that you take one, because there are a lot of elements
and tricks that need to be learned to make AdWords work out well
for you.
Again, don’t waste your traffic! Make sure that you are capturing
first names and email addresses from the people that arrive at your
website through PPC advertising!
Homework Assignment: Determine whether or not you want to purchase
traffic or not, and if you do, find a good pay-per-click service,
>such as Google AdWords , and get set up.
Thamks For Staying with me thur this course.
Hope to see-ya next week.Drop by there may be something you can
use to make more money online. Or use RSS Feed
Willard Solomon
Editor/Publiaher
http://WSMarketingNews.com
http://willardsolomon.com
http://WasEnterprises.com
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