Traffic Generation Course
Lesson 1: Introduction to Traffic Generation
Welcome to the first installment of the five part series
Traffic Generation Course. Today I want to discuss the various
things that you need to check to ensure that your site is ready
to receive traffic.
Think of this: If you were expecting company at your home,
there are certain things you might do in advance. You would make
sure your home was clean, that there was fresh soap and clean
hand towels in the bathroom, and you might prepare some snacks,
or even an entire meal.
Preparing your website follows the same concept. You want to
make sure that things are neat and tidy. Make sure that your
navigation follows a logical sequence. Make sure that you have
plenty of good content, and that everything is spelled correctly.
You also want your visitors to be able to participate in your
site to take action. Look at each page, and determine what type
of action your visitors can take. Do you have a forum or blog?
Do you conduct polls or surveys? Do you have a subscribe box for
your opt-in list on every page of your site? Make absolutely
sure that your website is ready for company! Also make sure that
your pages lead your visitors to take the action that you want
them to take, no matter what that action may be.
That is the first and most essential step of traffic generation.
If your site isn’t pleasing and welcoming, any traffic
generation activities you do from this point on are wasted!
Take the time, and put forth the effort to make your site as
good as possible and learn to look at it from your visitor’s
point of view!
After you do this, make sure that you are using all of the best
known Search Engine Optimization techniques, such as making sure
that you have clean HTML code, that you’ve used your keyword
effectively, that you have keyword rich text links and alt tags,
and that the title of your website, in your HTML code, has your
main keyword or phrase as well. Take some time to explore
SEO techniques, so that you can draw natural search traffic
as well.
Once your website is ready for company, you are ready to start
inviting that company. You do not need any special tools for
traffic generation. What you need is your computer, an Internet
connection, your mind, a willingness to do the work, and
knowledge. That’s all it takes.
Homework Assignment: Make absolutely sure that your website is
ready to receive traffic. Do you have an opt-in page?
Do you have a subscribe box on every page of your site?
Look at each page, and determine whether there is enough content,
and if there is an action for your visitors to take on each page.
Make sure that your site is optimized for the search engines.
Be sure to check back next week for Lesson 2
Article Marketing and Forum Marketing
To Your Successful Journey To Internet Success
Willard Solomon
Editor/Publisher
WS Marketing News
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